Jasmine Atwal's profile

Typographic Character as Form

Exercise 1
 Typographic Character as Form 
The intent of this project was to create relationships between letter forms that were engaging and challenge the view of one's understanding of typography. The objective was also to analyze and develop pairings that showcased literacy in typographic classifications, weights and pairings. Relations were explored by adjusting design elements such as cropping, scaling and taking positive and negative space into consideration. By exploring a wide array of different compositions the uniqueness and strengths of letterforms were highlighted.
Process: In the first stage of this project many typefaces were explored to be considered to work with further. Before choosing it was considered what typefaces would work together to highlight each others forms. In the end the typefaces chosen were Gills San Nova and Bodoni URW one being a san serif and the other a serif. Then five letters were chosen from the type family that best display the typeface's unique formal characteristics. The letters experimented with going forward were: A, Y, E, Q, W both in uppercase and lower case.
Process: Next the relations were explored through different compositions in Adobe Illustrator. Many approaches were taken to create an interesting composition. In this early phase of experimentation, iterations were made at a fast pace to to over complicate and get caught up on a single idea. The approach was to keep in mind the rule of thirds, adjust frames, scale to create hierarchy, crop, layer to play with positive and negative space, and rotate character forms.
Process: After looking over all the original iterations created it was decided which were the strongest 5 compositions. Each of the choices from the top five would have an additional five iterations made and time was taken to improve and work on them further.
Outcome
The final five compositions chosen proved to be the strongest in displaying relationships between letter forms that were engaging and eye catching. The project was successful in creating pairings and placing them in a manner that has depth, flow, balance and play with our perception of foreground and background. The final outcome achieved its goal in exploring letterforms and their unique characteristics. 
Typographic Character as Form
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Typographic Character as Form

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Creative Fields